Putting advertisements on Bloggers...

Advertising has assumed different forms nowadays. 

Blogging is very far away and very different in perspective since I have joined Blogging in 2006. Brands now engage the bloggers, just like another one advertising medium in the digital space.

It's a fact that some accept compensation/token/etc. and some don’t. Plain and simple. Those who even decline any compensation or those who don’t have rates but are willing to be involved in the project are even much appreciated. But there will always be a very clear line should be drawn between advertisement and opinion.

In an advertisement, the reading public is aware that they are paid to write positively about the product. In an opinion, specially when expressed by a respected person/blogger must never be paid for it misleads the reader, and worse it degrades the dignity of the blogger. I am not against bloggers who accept pay, but they must state that their write-up/s are paid, in which case it becomes an advertisement. The sponsored posts/pay per post is a one of those forms. It is side by side with fine print ads, or TV commercials where the advertisers pays the product endorsers. Just think of the bloggers as humble brand ambassadors. Most of those promoting the products on TV are comparable to them.

Advertisers are approaching specific bloggers as they are the celebrities of the blogosphere. Just one advice for the brands, just pick your bloggers very carefully. Just like in the old/traditional media, some are good, some are not. Goodluck!

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Know your worth...

Surround yourself with those who believe in you, encourage you, and are willing to support you when it rains, not just when it shines.

It’s during the toughest times of your life that you’ll get to see the true colors of the people who say they care about you. So don’t make too much time for people who rarely make time for you, or who only make time for you when it’s convenient for them.

Know your worth.

And remember, relationships are rarely 50/50 at any given instant in time. You can’t always feel 100%, or a full 50% of a relationship’s whole – life is simply too unpredictable for that. So on the days when you can only give 20%, the other person must give 80%, and vice versa.

It’s never been about balancing steady in the middle; healthy relationships are about two people who are willing to make adjustments for each other in real time as needed, and give more when the other person can’t help but give a little less.

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